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Discovered in London

From street art to grooming, design and music - the spirit of London is defined by creativity, courage and freedom. Beefeater brings you some of the world's most dynamic trends and the bold Londoners who shape and inspire this vibrant city. From London to the world, and from the world to London.

Street art has transformed London's streets into the world's biggest open-air gallery, which not only inspires London-based artists, but those from around the world.

Street Artist


One such artist is Norwegian-born Zina, who was so excited by London’s street art movement that she packed her bags and moved here. Her iconic style and unique colour palette can now be seen all over London and is inspiring the next generation of artists and icons.

"Everyone knows London is THE hub of creativity and it was the natural next step for me to move to London for my career to take shape."

Zina — Street Artist, Londoner

The last few years in London has seen the barbershop revival in full swing with fades, comb-overs and 50’s styled quiffs ruling supreme. At the forefront of this trend is Neil Scothon, owner of East London institution Rocket Barbers, who says that London’s creative community motivates and pushes him to succeed.


Neil Scothon

Meet the man behind the traditional techniques and bold interiors of London's Rocket Barbers - a place that caters to fad de jour cuts, and the modern man’s desire to be well groomed.

"London's ethnic and cultural diversity makes me feel that I can express myself freely [through my work] and be assured that there are like-minded people sharing tastes in music, arts, food and drink."

Neil — Barber, Londoner


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